Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website.

# #site_title: Putting Fun in Funnel

## Sitemaps
[XML Sitemap](https://www.sparkcade.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [What Apple’s Video Podcasting Push Means for Creators and Brands](https://www.sparkcade.com/2026/09/14/what-apples-video-podcasting-push-means/): Apple’s move to open video podcasting to all creators on Acast is another sign of how quickly the format is evolving. For brands, it also raises a bigger question: What does showing up in podcasting look like as audio and video continue to blur?
- [Why CTV Advertising for Small Business Is Going Mainstream](https://www.sparkcade.com/2026/07/28/why-ctv-advertising-for-small-business-is-going-mainstream/): Learn how CTV advertising for small businesses is becoming more accessible, measurable, and affordable.
- [CultivatED Marketer Ep. 51 — Why Great Communication Isn’t About Compliance, It’s About Influence with Shea Sullivan](https://www.sparkcade.com/2026/07/27/cultivated-marketer-ep-51-why-great-communication-isnt-about-compliance-its-about-influence-with-shea-sullivan/): In the 51st episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen, Julie Masson, and Matt Tidwell are joined by Shea Sullivan, the CEO and founder of Comms at Work. Drawing on decades of experience in internal communications, safety culture, and organizational change, Sullivan shares why effective communication is all about influencing behavior. While much of the conversation focuses on her experience in frontline and workplace communications, the lessons extend far beyond safety. Offering valuable insights for marketers, communicators, and anyone responsible for building trust, and leading change within an organization.
- [CultivatED Marketer Ep. 50 — From Radio to Public Safety: What Every Marketing Professional Can Learn About Trust, Storytelling, and Career Reinvention with Colleen Powell](https://www.sparkcade.com/2026/07/12/cultivated-marketer-ep-50-from-radio-to-public-safety-what-every-marketing-professional-can-learn-about-trust-storytelling-and-career-reinvention-with-colleen-powell/): In the 50th episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen and Julie Masson are joined by Colleen Powell, the Strategic Communications Bureau Chief for the Iowa Department of Public Safety. Colleen Powell shares an extraordinary career journey that took her from more than two decades behind a radio microphone to leading communications for one of Iowa's most visible public service organizations. While her career path is certainly unique, the lessons she learned apply to marketers, communicators, nonprofit leaders, and public relations professionals in every industry.
- [CultivatED Marketer Ep. 49 — Why Comfort, Joy, and Meaning are Critical in Modern Marketing with Samantha Scantlebury](https://www.sparkcade.com/2026/06/29/cultivated-marketer-ep-49-why-comfort-joy-and-meaning-are-critical-in-modern-marketing-with-samantha-scantlebury/): In the 49th episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson are joined by Samantha Scantlebury, Senior Director of Brand Strategy at Signal Theory. Drawing from her early experiences in the field, Sam emphasizes that at its core, human decision-making is driven emotionally and rationally justified. Her perspective challenges marketers to look beyond technology and focus on something much more enduring: humanity.
- [CultivatED Marketer Ep. 48 — Why the Best Communicators Speak the C-Suite’s Language with DJ Jordan](https://www.sparkcade.com/2026/06/29/cultivated-marketer-ep-48-why-the-best-communicators-speak-the-c-suites-language-with-dj-jordan/): In the 48th episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson are joined by D.J. Jordan, Senior Vice President at Pinkston, to explore challenges facing marketing and communications professionals today: protecting and strengthening organizational reputation in an increasingly complex world. Drawing on a career that spans political communications, national media, public affairs, corporate communications, and crisis management, DJ shares lessons learned from working with organizations navigating high-stakes situations, leadership transitions, and evolving stakeholder expectations.
- [Your Intranet Has a New Job: Powering AI Search](https://www.sparkcade.com/2026/06/23/ai-for-intranet-search/): Today, more employees are turning to AI-powered tools first. No matter the platform, people increasingly expect to ask a question and get an answer. As a result, AI for intranet search is becoming a larger part of the employee experience.
- [CultivatED Marketer Ep. 47 — Why Human-First Marketing Wins in 2026 with Justin Ricklefs](https://www.sparkcade.com/2026/06/08/cultivated-marketer-ep-47-why-human-first-marketing-wins-in-2026-with-justin-ricklefs/): In the 47th episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson are joined by Justin Ricklefs, founder of Guild Collective, to get his insights on brand strategy, leadership communication, company culture, and building meaningful customer relationships through authentic storytelling. Justin shares how his time with the Kansas City Chiefs shaped his focus on relationships and story-driven growth, and explains Guild’s “brand heartbeat” framework built on clarity, connection (inside and outside the organization), and creativity that evokes emotion.
- [CultivatED Marketer Ep. 46 — What Separates Visionary Leaders with Lacey Graverson](https://www.sparkcade.com/2026/05/26/cultivated-marketer-ep-46-what-separates-visionary-leaders-with-lacey-graverson/): In the 46th episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen and Julie Masson are joined by Lacey Graverson, Senior Manager of Brand and Strategic Communication at the Ewing Marion Kauffman Foundation. Together they explore how to steward a major nonprofit brand through strategic alignment, clarity, and consistent messaging. Lacey shares her career path into PR and branding, highlights the value of discovery meetings to create shared direction, and explains how the foundation’s storytelling focuses on grantees, entrepreneurs, students, and community impact rather than the foundation itself. She discusses how brand stewardship requires organization-wide buy-in and message discipline, then details the Uncommon Leader Visionary Award.
- [How to Optimize Social Media for AI Search (Before Your Competitors Figure It Out)](https://www.sparkcade.com/2026/05/12/how-to-optimize-social-media-for-ai-search-before-your-competitors-figure-it-out/): But this shift is actually good news for social media practitioners — at least, for the teams that understand how to optimize social media for AI search. Because they're going to have a real advantage over their competitors that aren't adapting to social media's new role.
- [CultivatED Marketer Ep. 45 —  How AI Is Transforming the PESO Model](https://www.sparkcade.com/2026/04/27/cultivated-marketer-ep-45-how-ai-is-transforming-the-peso-model/): In the 45th episode of CultivatED Marketer – your go-to marketing professional development podcast – host Brent Bowen explores how AI is reshaping careers and redefining the PESO model (Paid, Earned, Shared, Owned). He lays out how AI is mediating distribution, accelerating content velocity, and shifting measurement toward predictive performance.
- [CultivatED Marketer Ep. 44 —  Sensorial Branding, Bold Identity, and the Future of Marketing with Mary-Catherine Reinert](https://www.sparkcade.com/2026/03/31/cultivated-marketer-ep-44-sensorial-branding-bold-identity-and-the-future-of-marketing-with-mary-catherine-reinert/): In the 44th episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen, Julie Masson, and Matt Tidwell, PhD, are joined by Mary-Catherine Reinert, Founder of Fortissima, a firm specializing in multi-sensorial marketing for boutique hospitality and lifestyle brands. Packed with marketing career advice and marketing industry insights, this episode challenges conventional thinking of branding and delivers practical lessons from a marketing leader who built her career by breaking the rules.
- [The Top AI Tools for Every Stage of Your Marketing Workflow](https://www.sparkcade.com/2026/03/17/the-top-ai-tools-for-every-stage-of-your-marketing-workflow/): Whether you're writing a blog post, launching a product, or shaping a new campaign, the creative process can feel chaotic if you don't begin with structure and follow through with organization. Today's AI tools can act as digital collaborators — helping you clear distractions, discover insights, and move from a blank page to polished content with more intention.
- [Social Calendar by CoSchedule: Still Our Favorite for Project Management](https://www.sparkcade.com/2026/03/16/social-calendar-by-coschedule-still-our-favorite-for-project-management/): A honest look at Social Calendar by CoSchedule — from a team that uses it every day to manage clients, campaigns, and deadlines.
- [CultivatED Marketer Ep. 43 — The Truth About Becoming an Independent Consultant with Ashley Dennison](https://www.sparkcade.com/2026/03/13/cultivated-marketer-ep-43-the-truth-about-becoming-an-independent-consultant-with-ashley-dennison/): In the 43rd episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen and Julie Masson, are joined by Ashley Dennison, Founder and CEO of CommsConsultants.com to discuss practical marketing career advice for professionals considering a transition into consulting, along with insights into building a sustainable independent business. Hear real-world insights from industry leaders about navigating the communications and marketing industry. With more than two decades of experience in communications, Ashley has built a platform that connects independent consultants with leaders seeking reliable communication support.
- [How to Compete with AI: 5 Habits That Can Help Future-Proof Your Career](https://www.sparkcade.com/2026/02/03/how-to-compete-with-ai-5-habits-that-can-help-future-proof-your-career/): AI can write fast — but it can’t build your relationships, reputation, or real-world credibility. Here’s how to compete with AI using human skills that still matter.
- [CultivatED Marketer Ep. 42 —  Unlocking Purpose with Cause Marketing: Insights from Mike Farag on Marketing Communications](https://www.sparkcade.com/2026/01/29/cultivated-marketer-ep-42-unlocking-purpose-with-cause-marketing-insights-from-mike-farag-on-marketing-communications/): In the 42nd episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson, are joined by Mike Farag, CEO and Chief Strategy Officer at Fervor, an award-winning strategic marketing agency. Mike shares his journey from the corporate world to building a purpose-driven career, offering powerful insights into career development, professional growth, and aligning personal values with marketing communications across both for-profit and nonprofit sectors.
- [CultivatED Marketer Ep. 41 —   Why Event Marketing Is Making a Massive Comeback with Jonathan Mast](https://www.sparkcade.com/2026/01/20/cultivated-marketer-ep-41-why-event-marketing-is-making-a-massive-comeback-with-jonathan-mast/): In the 41st episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen and Matt Tidwell, PhD, are joined by Jonathan Mast, a Kansas City-based marketer who transitioned from digital and social media marketing to event marketing. Jonathan discusses the evolution of event marketing, particularly in the age of AI, and provides valuable tips for anyone looking to make their events memorable and impactful. With more than 17 years of experience across digital media, branding, and external communications, Jonathan brings practical insights for communications professionals looking to sharpen their skills and grow their careers.
- [CultivatED Marketer Ep. 40 —  The 5 C’s of Brand Identity with Kim Derrick Rozdeba](https://www.sparkcade.com/2025/12/22/cultivated-marketer-ep-40-the-5-cs-of-brand-identiy-with-kim-derrick-rozdeba/): In the 40th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen and Matt Tidwell, PhD, are joined by Kim Derrick Rozdeba. Derrick shares with us about his impressive journey of over 30 years, insights into building iconic Fortune 500 brands, and his recent foray into fiction with his debut novel. We cover a variety of topics including the importance of community in professional development, the five Cs of brand identity, and the challenges and triumphs of brand consistency.
- [CultivatED Marketer Ep. 39 —  Sharing Engaging Expertise on LinkedIn with Purna Virji](https://www.sparkcade.com/2025/12/10/cultivated-marketer-ep-39-sharing-engaging-expertise-on-linkedin-with-purna-virji/): In the 39th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson, are joined by Purna Virji, Principal Consultant of Content Solutions at LinkedIn. Together, they delve into practical strategies for sharing thought leadership on LinkedIn, optimizing content creation, and leveraging the platform for professional growth. Purna offers valuable insights on the importance of quality content, effective commenting, and video engagement, as well as tips for founders to manage their LinkedIn presence without burnout. Don't miss this actionable guide to enhancing your LinkedIn success!
- [CultivatED Marketer Ep. 38 — Public Service Communications with Jazzlyn Johnson](https://www.sparkcade.com/2025/12/10/cultivated-marketer-ep-38-public-service-communications-with-jazzlyn-johnson/): In the 38th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen and Matt Tidwell, PhD, explore public service communications with our guest, Jazzlyn Johnson, Director of Communications for the Jackson County Prosecutor's Office. She offers invaluable insights into professional growth and the transition from journalism to public relations. This conversation is perfect for those pursuing career development in communications or seeking inspiration from leaders who thrive under pressure.
- [How AI Tools for SEO Can Help Power You Into Next Era of Search](https://www.sparkcade.com/2025/11/04/how-ai-tools-for-seo-can-help-power-you-into-next-era-of-search/): Discover how AI tools for SEO make it easier to analyze, optimize, and stay ahead in today’s changing search landscape.
- [Five Areas to Boost Your LinkedIn Game](https://www.sparkcade.com/2025/10/31/five-areas-to-boost-linkedin/): It's not difficult to find a good LinkedIn webinar or talk — some bad ones too. Its importance in the professional world doesn’t seem to stop expanding. More people are taking to LinkedIn to share important milestones and promote their personal or company brand. As its user base and popularity grows, so does their technology and automation, with huge updates occurring these past few months.
- [CultivatED Marketer Ep. 37 — Great Communicators Secrets: Lessons from 4 Communication Leaders](https://www.sparkcade.com/2025/10/17/cultivated-marketer-ep-37-great-communicators-secrets-lessons-from-4-communication-leaders/): In the 37th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson share the most powerful takeaways from recent guests — covering crisis communications, leadership, social media strategy, and professional growth. Together, they reflect on past guest conversations, offering listeners valuable lessons in marketing communications and career development.
- [AI Search Visibility: Engaging in Reddit and Instagram Now Matter?](https://www.sparkcade.com/2025/10/09/ai-search-visibility-reddit-instagram/): AI search visibility is evolving inside Google and LLMs. Learn how social media such as Reddit and Instagram are shaping what people see.
- [CultivatED Marketer Ep. 36 — Data and Storytelling in Social Media: Valerie Morrow’s Playbook](https://www.sparkcade.com/2025/10/02/cultivated-marketer-ep-36-data-and-storytelling-in-social-media-valerie-morrows-playbook/): In the 36th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – the hosts sat down with Valerie Morrow, Director of Social Media at Dairy Farmers of America. Valerie is a seasoned social media leader with nearly 15 years of experience, and explores with the group how marketing communications strategies can adapt in a fast-changing digital environment, integration of data and storytelling, the impact of AI on social media, and the evolving role of social platforms in SEO.
- [CultivatED Marketer Ep. 35 — Unconventional Professional Growth and Future Trends with Fred Cook](https://www.sparkcade.com/2025/09/23/cultivated-marketer-ep-35-unconventional-professional-growth-and-future-trends-with-fred-cook/): In the 35th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen and Matt Tidwell, PhD are joined by PR legend Fred Cook, former CEO of Golin and current director at the USC Annenberg Center for Public Relations. He offers invaluable insights into leadership qualities he experienced through his remarkable career, and shares his experiences, his transition from PR to academia, and his vision for the future of the industry. This episode is a must-listen for communications and marketing professionals looking for fresh perspectives on leadership and continuous professional growth.
- [Cloudflare Blocks AI Crawlers by Default: What Businesses and Creators Need to Know](https://www.sparkcade.com/2025/09/11/cloudflare-blocks-ai-crawlers-by-default-what-businesses-and-creators-need-to-know/): Cloudflare now blocks AI crawlers by default. It has clear implications for SEO and AI search. But what else does it mean for businesses, creators, and your digital strategy?
- [CultivatED Marketer Ep. 34 — Crisis Communications with Amy Whitfield](https://www.sparkcade.com/2025/09/05/cultivated-marketer-ep-34-crisis-communications-with-amy-whitfield/): In the 34th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson sit down with Amy Whitfield, a communications and crisis communications specialist who frequently works with churches and faith-based organizations. Amy’s journey into crisis communications was unplanned but became a cornerstone of her career. Her insights offer valuable lessons in marketing communications, internal communications, and career development for anyone navigating high-stakes communication challenges.
- [How to Use AI Prompt Lists to Level Up Your Marketing Strategy](https://www.sparkcade.com/2025/08/27/how-to-use-ai-prompt-lists-to-level-up-your-marketing-strategy/): Struggling with AI? AI prompt lists help marketers cut through the noise, boost creativity, and make content creation easier and more effective.
- [CultivatED Marketer Ep. 33 — Lynn Zimmerman](https://www.sparkcade.com/2025/08/19/cultivated-marketer-ep-33-lynn-zimmerman/): Discover expert strategies for leading change communications in Episode 33 of CultivatED Marketer. We interview Lynn Zimmerman, CEO of Swing Communication.🎙️ Tune in now.
- [Digital Summit 2025: My Experience & Big Picture Recap](https://www.sparkcade.com/2025/08/13/digital-summit-2025-my-experience-big-picture-recap/): Digital Summit is one of the premier digital marketing conferences in the United States. In her first professional conference experience, Catherine Crayon was looking for practical frameworks and real-time networking with professionals who are genuinely moving the industry forward. She got more including high-level marketing trends and professional development. See the best of Digital Summit.
- [The Rise of Video Podcasts: Is YouTube King?](https://www.sparkcade.com/2025/08/07/the-rise-of-video-podcasts-is-youtube-king/): YouTube isn’t just for vlogs anymore; video podcasts are booming. Especially on YouTube. Here's why it matters.
- [CultivatED Marketer Ep. 32 — A New Voice for Cultivated Marketer](https://www.sparkcade.com/2025/08/05/cultivated-marketer-ep-32-a-new-voice-for-cultivated-marketer/): In this 32nd episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, welcome Julie Masson as the show’s newest co-host. With over 15 years in nonprofit communications, Julie shares her journey from educator to fractional Chief Communications Officer and offers insights on career development, internal communications, and the unique opportunities the nonprofit sector provides for aspiring marketers and communicators.
- [CultivatED Marketer Ep. 31 — New Beginnings](https://www.sparkcade.com/2025/07/23/cultivated-marketer-ep-31-new-beginnings/): In CultivatED Marketer podcast ep. 31, Brent and Matt return to discuss job hunting tips, recap the 2025 IABC World Conference in Vancouver, and show updates.
- [AI in Podcasting Lets You Do It All … But Should You?](https://www.sparkcade.com/2025/07/03/ai-in-podcasting-lets-you-do-it-all-but-should-you/): AI in podcasting is making production easier, but success still comes down to strategy, storytelling, and knowing when to trust your instincts.
- [How AI for SEO Is Reshaping Digital Strategy](https://www.sparkcade.com/2025/05/14/how-ai-for-seo-is-reshaping-digital-strategy/): AI for SEO isn’t just a trend — it’s transforming how marketers approach search strategy, content creation, and user experience. From smarter tools to changing SERP dynamics, artificial intelligence is reshaping what it takes to stay visible online.
- [Tech It to the Limit: Trials, Transparency and Establishing Trust to Select Best Marcom Tech Stack](https://www.sparkcade.com/2025/05/01/tech-it-to-the-limit-trials-transparency-and-establishing-trust-to-select-best-marcom-tech-stack/): Building the right marketing tech stack starts with trust, not tools. Align your team’s goals, ask the right questions, and collaborate for success.
- [Unlocking the Power of Prompt Engineering: How to Get the Best from Generative AI](https://www.sparkcade.com/2025/04/14/prompt-engineering-powers/): Master prompt engineering to improve your generative AI results. Discover top tools, real-world use cases, and expert tips to write better prompts for ChatGPT, content creation, and more.
- [CultivatED Marketer Ep. 30 — Trust in Organizations: Building the Foundation for Success with Dr. Cory Scheer](https://www.sparkcade.com/2025/03/28/cultivated-marketer-ep-30-trust-in-organizations-building-the-foundation-for-success-with-dr-cory-scheer/): In this 30th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, together with Dr. Cory Scheer, Founder and CEO of Trust Centric Consulting, to delve into the intricate world of organizational trust. The discussion covers the pervasive decline of organizational trust, and the importance of co-creating organizational values. They also delve into the impact of toxic workplaces on employee retention and loyalty, and Cory shares insights from his national study on trust.
- [How Social Calendar by CoSchedule’s New AI Tools Help Us Work Smarter](https://www.sparkcade.com/2025/03/27/how-social-calendar-by-coschedules-new-ai-tools-help-us-work-smarter/): For years, our team has used CoSchedule’s Social Calendar to streamline content planning, manage projects, and optimize social media scheduling. And we’re so excited that CoSchedule has continued to evolve with AI tools that enhance how we create and optimize content.
- [CultivatED Marketer Ep. 29 — Exploring AI in Marketing and Communication with Martin Waxman](https://www.sparkcade.com/2024/05/02/cultivated-marketer-ep-29-exploring-ai-in-marketing-and-communication-with-martin-waxman/): In this 29th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, together with Martin Waxman, Associate Director at the Future of Marketing Institute, delve generative AI at the KCIABC BCS Summit. They cover the benefits of generative AI for marketers and communicators, while also addressing significant considerations including ethical considerations, the impact of AI on authenticity in content creation, and the skills needed for professionals to adapt and innovate with AI tools.
- [CultivatED Marketer Ep. 28 — Marketing Professionals Reconnect: Updates, Insights, and A Look Ahead](https://www.sparkcade.com/2024/03/26/cultivated-marketer-ep-28-marketing-professionals-reconnect-updates-insights-and-a-look-ahead/): In this 28th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, about marketing, professional development, and more. In this episode, they delve into a variety of topics, ranging from personal updates to highlights from the recent Business Communicators Summit (BCS) event.
- [CultivatED Marketer Ep. 27 — Moving Beyond the Buzzword: Kim Clark’s Approach on Diversity, Equity, and Inclusion (DEI) Conversations](https://www.sparkcade.com/2023/09/11/https-www-cultivatedmarketer-com-2023-09-11-cultivated-marketer-ep-27-moving-beyond-the-buzzword-kim-clarks-approach-on-diversity-equity-and-inclusion-dei-conversations/): In this 27th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Kim Clark, a consultant, speaker, and educator on DEI communications, as she shares how she transforms the way corporations approach DEI policies, making it more than just a buzzword. She also dives deep into the challenges, opportunities, and ROI that come with improving DEI efforts in the workplace.
- [CultivatED Marketer Ep. 26 — Navigating Leadership and Communication in a Post-Pandemic World](https://www.sparkcade.com/2023/05/26/cultivated-marketer-ep-26-navigating-leadership-and-communication-in-a-post-pandemic-world/): In this 26th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Mark Schumann, IABC Fellow and renowned executive coach, as he shares his invaluable insights on leadership, communication, and the new challenges faced by leaders in a post-pandemic world.
- [5 Reasons We Love Marketing Calendar by CoSchedule](https://www.sparkcade.com/2023/03/31/5-reasons-we-love-marketing-calendar-by-coschedule/): Marketing Calendar by CoSchedule is a tool that our team has used for the past several years to manage our clients and schedules, create social posts and blogs, and more. 
- [CultivatED Marketer Ep. 25 — Creating Authentic Voices with Brooke Estell](https://www.sparkcade.com/2023/03/03/cultivated-marketer-ep-25-creating-authentic-voices-with-brooke-estell/): In this 25th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Brooke Estell, Senior Copywriter at Conscious Minds Studios, about authentic marketing for Gen Z, the importance of storytelling, and the impact professional development had on her career.
- [Cultivated Marketer Ep. 24 – How to Shape Your Career with Dr. Dani LaGree](https://www.sparkcade.com/2023/02/10/cultivated-marketer-ep-24-how-to-shape-your-career-with-dr-dani-lagree/): In this 24th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Dr. Dani LaGree, Public Relations Professor at Kansas State University and Co-Founder of the Trajectory Project, about the Trajectory Project, the influence personal connections can have on a career, and what employees really want in a workplace.
- [Cultivated Marketer Ep. 23 – Shifting Demands of Internal Communications with Katie Macaulay (part 2)](https://www.sparkcade.com/2023/01/11/cultivated-marketer-ep-23-shifting-demands-of-internal-communications-with-katie-macaulay-part-2/): In this 23rd episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Katie Macaulay, Managing Director at AB, about the shifting demands of internal communications, and recommendations for young marketing professionals.
- [Cultivated Marketer Ep. 22 – Growing Importance of Internal Comms with Katie Macaulay (part 1)](https://www.sparkcade.com/2022/11/15/cultivated-marketer-ep-22-internal-communications-with-katie-macaulay/): In this 22nd episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Katie Macaulay, Managing Director at AB, about her book and podcast about internal communications.

## Pages
- [Client Logos](https://www.sparkcade.com/client-logos/)
- [Marketing Strategy](https://www.sparkcade.com/marketing-strategy/): Marketing moves fast. But clarity still wins. Whether your audience finds you through Google, LinkedIn, ChatGPT, or a well-timed email, your marketing strategy needs to do more than show up. It needs to sync your story, strategy, and channels into one powerful growth engine.
- [SEO Checklist Download](https://www.sparkcade.com/seo-checklist-download/): Thanks for connecting with the Sparkcade Marketing team! You're free SEO checklist in on the way.
- [Generative Engine Optimization (GEO)](https://www.sparkcade.com/generative-engine-optimization-geo/): yes
- [Digital and SEO](https://www.sparkcade.com/digital-seo/): SEMRush is a tool for improving online visibility and discovering marketing insights. SEMRush tools and reports help us create key insights for you and allow us to deliver on the following services: Marketing Strategy, SEO, PPC, SMM, Keyword Research, Competitive Research, Content Marketing, Marketing Insights, and Campaign Management.
- [Content Marketing and Storytelling](https://www.sparkcade.com/content-marketing-storytelling/): Sparkcade works collaboratively like no other agency in my career. They care little about taking credit for exceptional ideas or a job well done, but rather ensure the team as a whole is recognized for their efforts. They work tirelessly because of the passion for their work. But most of all, you can always count on them to go above and beyond with everything they do. And they always make it fun.
- [Brand and Marketing Strategy](https://www.sparkcade.com/brand-marketing-strategy/): SparKCade works collaboratively like no other agency in my career. They care little about taking credit for exceptional ideas or a job well done, but rather ensure the team as a whole is recognized for their efforts. They work tirelessly because of the passion for their work. But most of all, you can always count on them to go above and beyond with everything they do. And they always make it fun.
- [Sparkcade Team](https://www.sparkcade.com/team/): Sparkcade is a group of accomplished marketing and communication professionals with 35-plus years of experience spanning a wide range of disciplines.
- [Marketing Capabilities](https://www.sparkcade.com/marketing-capabilities/): Equally adept in industries from entertainment to highly regulated verticals, we put the “fun” in sales funnel and know how to weave a compelling story for even the most daunting assignment. We’re experienced in developing and leading marketing and technology strategies for privately held companies and Fortune 500 brands with a strong passion driving growth through delivery of omni-channel engagements. See some of our accomplishments.
- [Communications and Marketing Insights](https://www.sparkcade.com/marketing-insights/): Equally adept in industries from entertainment to highly regulated verticals, we put the “fun” in sales funnel and know how to weave a compelling story for even the most daunting assignment. We’re experienced in developing and leading marketing and technology strategies for privately held companies and Fortune 500 brands with a strong passion driving growth through delivery of omni-channel engagements. See some of our accomplishments.
- [Marketing Agency: Putting Fun in Funnel](https://www.sparkcade.com/): Sparkcade is a digital marketing agency dedicated to delivering growth strategies and marketing excellence to companies of all sizes. See how we can help you power-up your acquisition strategy and slay your competition.
- [Contact](https://www.sparkcade.com/contact/): Schedule a call or in-person meeting. 
- [Blog](https://www.sparkcade.com/blog/): Equally adept in industries from entertainment to highly regulated verticals, we put the “fun” in sales funnel and know how to weave a compelling story for even the most daunting assignment. We’re experienced in developing and leading marketing and technology strategies for privately held companies and Fortune 500 brands with a strong passion driving growth through delivery of omni-channel engagements. See some of our accomplishments.
- [About Sparkcade](https://www.sparkcade.com/about-us/): Led by Owner Brent Bowen, we're a group of accomplished marketing and communications professionals with 35-plus years of experience spanning a wide range of disciplines.
- [Podcasts and Vidcasts](https://www.sparkcade.com/podcasts/): Let an award-winning team, who has been producing podcasts since 2009, produce your show.
- [Privacy Policy](https://www.sparkcade.com/privacy-policy/): Privacy Policy
- [Podcast Package](https://www.sparkcade.com/podcast-package/): Podcast listenership has more than doubled over the past five years. Plus ... a show can extend influence beyond a brand's typical reach, make for a consumer-friendly medium, and offer a low-cost investment.
- [Podcast Checklist: Helpful Tips and Tools to Launch a Show](https://www.sparkcade.com/podcast-checklist/): Podcast listenership has more than tripled over the past five years. Plus a show can extend influence beyond a brand's typical reach, make for a consumer-friendly medium, and offer a low-cost investment.
- [Podcast Checklist Download](https://www.sparkcade.com/podcast-checklist-download/): Thank you for connecting with the Sparkcade Marketing team! You're free podcast and vidcast checklist in on the way.
- [Brand Development](https://www.sparkcade.com/brand-development/): Brand Story and Development.

## Portfolio
- [How AAFP Grew Its Podcast Audience With Three Shows and 100,000+ Downloads](https://www.sparkcade.com/portfolio-items/how-aafp-grew-its-podcast-audience-with-three-shows-and-100000-downloads/): Three shows, 100,000+ downloads, and one unified voice — see how Sparkcade helped the American Academy of Family Physicians turn podcasting into a cornerstone of member engagement, growing their podcast audience.
- [How Academy Bank and Armed Forces Bank Grew Site Traffic by 10x and Built an SEO-Savvy Team](https://www.sparkcade.com/portfolio-items/how-academy-bank-and-armed-forces-bank-grew-site-traffic-by-10x-and-built-an-seo-savvy-team/): A 10x jump in daily traffic, 100 top-10 keyword rankings, and lasting SEO foundations — see how Sparkcade helped Academy and Armed Forces Bank scale visibility.
- [Walkin’ & Rollin’ Costumes Creates Magic for Kids in Wheelchairs and Walkers](https://www.sparkcade.com/portfolio-items/walkin-rollin-costumes-creates-magic-for-kids-in-wheelchairs-and-walkers/): 200% Higher revenue from digital
- [Brand strategy, website: Stowers showcases world-class offerings](https://www.sparkcade.com/portfolio-items/stowers-brand-strategy-website/): 200% Higher revenue from digital
- [KC Solar gains traffic, leads through local SEO and content marketing](https://www.sparkcade.com/portfolio-items/kc-solar-local-content-marketing/): 200% Higher revenue from digital

## FAQs
- [How much does GEO cost?](https://www.sparkcade.com/faq-items/how-much-does-geo-cost/): How much does GEO cost?
- [Can every business benefit from GEO?](https://www.sparkcade.com/faq-items/can-every-business-benefit-from-geo/): Can every business benefit?
- [Which LLMs or AI platforms do you optimize for?](https://www.sparkcade.com/faq-items/which-llms-or-ai-platforms-do-you-optimize-for/): Which LLMS or AI platforms do you optimize for?
- [How long until I see progress with GEO?](https://www.sparkcade.com/faq-items/how-long-until-i-see-progress-with-geo/): How long until I see progress?
- [Will GEO boost my Google visibility too?](https://www.sparkcade.com/faq-items/will-geo-boost-my-google-visibility-too/): Will GEO boost my Google visibility too?
- [What is Generative Engine Optimization (GEO) vs. Search Engine Optimization (SEO)?](https://www.sparkcade.com/faq-items/what-is-generative-engine-optimization-geo-vs-search-engine-optimization-seo/): What is GEO vs. SEO? SEO targets Google-style algorithms. GEO speaks chatbot language—semantics, context, and brand authority—so AI tools serve you first.