BrandDigitalMarketing Strategy
INTEGRATING MARKETING AND TECHNOLOGY TO MAXIMIZE ROI FOR CLIENTS
What’s Your Story?
Brand and Marketing Strategy
In the game of life, people share in the experiences of brands with whom they authentically identify. Your brand and marketing strategy should move your brand from grunt in the game to the hero of the narrative.
Case Study
OPPORTUNITY
- The Stowers Institute has become an established name within the international medical research community.
- They sought to refine and refresh their brand to better reflect their company culture and mission.
- And, they wanted to create a framework that would inspire partners to follow their lead and share in the message.
APPROACH
- Stowers indicated that a website overhaul would serve as a signature execution of the new brand.
- Sparkcade worked in two phases with the Stowers Institute:
- 1. Created a brand and marketing strategy (with new guidelines) for the organization and
- 2. Overhauled their website as a reference example of the revised brand.
OUTCOME
- Met partner contractual scope and deadline while remaining within budget.
- Simplified navigation menu based on usage data from eight to three primary items. Achieved 50% reduction in content and 11% increase in traffic.
- Culture buy in. Execution of new brand and website has prompted internal partners to adopt.
SparKCade works collaboratively like no other agency in my career. They care little about taking credit for exceptional ideas or a job well done, but rather ensure the team as a whole is recognized for their efforts. They work tirelessly because of the passion for their work. But most of all, you can always count on them to go above and beyond with everything they do. And they always make it fun.
Listen to
our podcast.
CultivatED Marketer is a podcast focusing on the marketing communications community — and, more specifically, the professional development needs of that community. This community has made strong commitment to personal development over the past two to three decades.
