Angie and Brent at one of their regular coffee meetups.

This ‘Marketing to Gen Z’ review
was originally posted at HeSaysSheSaysKC.com under Brent’s pen.

I often think about what world we’ll leave behind for our children. In my case, it’s Becca and my 15-year-old son, known affectionately here as “G”, and our 12-year-old daughter, aka “D.”

So … when my friend Angie, who I’d regularly meet for coffee, discussed her passion for our respective kids’ generation (Gen Z) and the macro trends associated with how they approach the world, I was all ears.

After a few of those coffee sit downs, I encouraged her (or prodded her — depends whom you ask) to write a book.

And she did.  If you’re not familiar with the term Gen Z, it refers to the generation after Millennial or people born from approximately the mid-1990s through the mid-2000s.

It’s ostensibly a marketing book about Gen Z. But it’s also so much more. Why?

Because Gen Z Is a Force Changing The World

Believe it or not, Gen Z entered the workforce in the last few years. And unless you’ve had your head buried in the sand, Gen Z has largely been the driving force in the #neveragain and March For Our Lives gun control debate. After the recent Parkland, Florida, school shooting, the students took control.

If you know anything about this generation, this is not some situational anomaly. Continue reading →