Team
Meet the extension of your team
People of Sparkcade
Sparkcade is a group of accomplished marketing and communication professionals with 35-plus years of experience spanning a wide range of disciplines.
An amalgam of corporate, agency, startup and venture capital positions have afforded them the opportunity to showcase both depth and breadth in marketing and communication. We separate ourselves from other firms because we’ve spent many years walking in your shoes.
Too many firms treat you like a client. We work alongside you like a teammate.
Through our experiences, we bring you expertise in brand creation and management, strategy development, digital marketing (including SEO and SEM), public relations, change management, executive communications, event management and social media.
Equally adept in industries from entertainment to highly regulated verticals, we put the “fun” in funnel and know how to weave a compelling story for even the most daunting project.
Jenny Segale
CREATIVE DIRECTOR
Jenny Segale serves as the Creative Director for Sparkcade. Jenny’s a forward-thinking and versatile creative leader with an extensive record of developing cohesive brand expressions and compelling visual communications. Jenny brings more than 25 years of collaboration, including work at The Nelson-Atkins Museum of Art and American Century Investments, to projects that effect positive change and engage diverse audiences.
Cathy Robinson
CONTENT MARKETING + SOCIAL MEDIA
Cathy Robinson is a copywriter, digital content creator, and travel addict. After spending the past two years working as an elementary-school English teacher in Madrid, Spain, Cathy is back in her hometown KC… for now. As a writer, she is experienced in a diverse range of industries, from highly-regulated finance and insurance to more leisurely topics such as travel and entertainment. She has a B.A. in advertising/public relations and Spanish from Drury University.
Matt Tohl
AUDIO + VIDEO + SEO
Matt is a producer, videographer, photographer, and content editor. His work varies from producing podcasts for our clients to planning, shooting, and editing videos. Prior to his role with SparKCade, he was a project manager at a Fortune 500 company. Before that, he worked for the Department of Natural Resources in Utah, where he spent his days fishing the river and searching the mountains in order to protect native species and their natural habitats.
Taylor Boyd
GRAPHIC DESIGN + PHOTOGRAPHY
Taylor has a BFA in graphic design and lives for good branding and campaign projects. She also is an intimate wedding and elopement photographer in Denver, Colorado. When she’s not working (rare), you can find Taylor exploring new trails with her corgi, drinking margaritas or working on personal creative projects.
Dale Anthony
BRAND + CONTENT
Dale Anthony is a creative and skilled graphic designer with a keen eye for the details. He works through the complete design process with business partners, from idea conceptualization to completion of printing, web or other media needed. With an easygoing and approachable personality, he’s built strong relationships with our team, partners and clients. He thrives when interacting with clients to learn their needs and how we can work together.
Sarah Parks
CONTENT + SOCIAL MEDIA
Sarah Parks is a marketing intern for Sparkcade and specializes in event planning, project management, and helping create awesome marketing strategies with the team. She is currently finishing her Bachelor’s degree in Journalism at the University of Kansas … Rock Chalk! In her free time, she enjoys hanging out with her new kitty Nova, volunteering at the Lawrence Humane Society, and going to Sporting KC games.
Jenny Segale
CREATIVE DIRECTOR
Jenny Segale serves as the Creative Director for Sparkcade. Jenny’s a forward-thinking and versatile creative leader with an extensive record of developing cohesive brand expressions and compelling visual communications. Jenny brings more than 25 years of collaboration, including work at The Nelson-Atkins Museum of Art and American Century Investments, to projects that effect positive change and engage diverse audiences.
Cathy Robinson
CONTENT MARKETING + SOCIAL MEDIA
Cathy Robinson is a copywriter, digital content creator, and travel addict. After spending the past two years working as an elementary-school English teacher in Madrid, Spain, Cathy is back in her hometown KC… for now. As a writer, she is experienced in a diverse range of industries, from highly-regulated finance and insurance to more leisurely topics such as travel and entertainment. She has a B.A. in advertising/public relations and Spanish from Drury University.
Dale Anthony
BRAND + CONTENT
Dale Anthony is a creative and skilled graphic designer with a keen eye for the details. He works through the complete design process with business partners, from idea conceptualization to completion of printing, web or other media needed. With an easygoing and approachable personality, he’s built strong relationships with our team, partners and clients. He thrives when interacting with clients to learn their needs and how we can work together.
Sarah Parks
CONTENT + SOCIAL MEDIA
Sarah Parks is a marketing intern for Sparkcade and specializes in event planning, project management, and helping create awesome marketing strategies with the team. She is currently finishing her Bachelor’s degree in Journalism at the University of Kansas … Rock Chalk! In her free time, she enjoys hanging out with her new kitty Nova, volunteering at the Lawrence Humane Society, and going to Sporting KC games.
Taylor Boyd
GRAPHIC DESIGN + PHOTOGRAPHY
Taylor has a BFA in graphic design and lives for good branding and campaign projects. She also is an intimate wedding and elopement photographer in Denver, Colorado. When she’s not working (rare), you can find Taylor exploring new trails with her corgi, drinking margaritas or working on personal creative projects.
