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Equally adept in industries from entertainment to highly regulated verticals, we put the “fun” in sales funnel and know how to weave a compelling story for even the most daunting assignment. We’re experienced in developing and leading marketing and technology strategies for privately held companies and Fortune 500 brands with a strong passion driving growth through delivery of omni-channel engagements. See some of our accomplishments.
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How Social Calendar by CoSchedule’s New AI Tools Help Us Work Smarter
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Influencers Raise Money for Adaptive Halloween Costumes
Recently, Sparkcade started working with a local nonprofit organization known as Walkin’ & Rollin’ Costumes. Our goal is to bring
Why Livestreaming Supports Your Business Strategy
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Browse Episodes
Explore our professional, curated podcast content.
CultivatED Marketer Ep. 29 — Exploring AI in Marketing and Communication with Martin Waxman
In this 29th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, together with Martin Waxman, Associate Director at the Future of Marketing Institute, delve generative AI at the KCIABC BCS Summit. They cover the benefits of generative AI for marketers and communicators, while also addressing significant considerations including ethical considerations, the impact of AI on authenticity in content creation, and the skills needed for professionals to adapt and innovate with AI tools.
CultivatED Marketer Ep. 28 — Marketing Professionals Reconnect: Updates, Insights, and A Look Ahead
In this 28th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, about marketing, professional development, and more. In this episode, they delve into a variety of topics, ranging from personal updates to highlights from the recent Business Communicators Summit (BCS) event.
CultivatED Marketer Ep. 27 — Moving Beyond the Buzzword: Kim Clark’s Approach on Diversity, Equity, and Inclusion (DEI) Conversations
In this 27th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Kim Clark, a consultant, speaker, and educator on DEI communications, as she shares how she transforms the way corporations approach DEI policies, making it more than just a buzzword. She also dives deep into the challenges, opportunities, and ROI that come with improving DEI efforts in the workplace.
CultivatED Marketer Ep. 26 — Navigating Leadership and Communication in a Post-Pandemic World
In this 26th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Mark Schumann, IABC Fellow and renowned executive coach, as he shares his invaluable insights on leadership, communication, and the new challenges faced by leaders in a post-pandemic world.
CultivatED Marketer Ep. 25 — Creating Authentic Voices with Brooke Estell
In this 25th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Brooke Estell, Senior Copywriter at Conscious Minds Studios, about authentic marketing for Gen Z, the importance of storytelling, and the impact professional development had on her career.
Cultivated Marketer Ep. 24 – How to Shape Your Career with Dr. Dani LaGree
In this 24th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Dr. Dani LaGree, Public Relations Professor at Kansas State University and Co-Founder of the Trajectory Project, about the Trajectory Project, the influence personal connections can have on a career, and what employees really want in a workplace.