Communications and Marketing Insights2025-10-02T14:47:13-05:00

Communications and Marketing Insights

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Equally adept in industries from entertainment to highly regulated verticals, we put the “fun” in sales funnel and know how to weave a compelling story for even the most daunting assignment. We’re experienced in developing and leading marketing and technology strategies for privately held companies and Fortune 500 brands with a strong passion driving growth through delivery of omni-channel engagements. See some of our accomplishments.

CultivatED Marketer Ep. 44 —  Sensorial Branding, Bold Identity, and the Future of Marketing with Mary-Catherine Reinert

March 31st, 2026|Episodes Sparkcade, Podcast|

In the 44th episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen, Julie Masson, and Matt Tidwell, PhD, are joined by Mary-Catherine Reinert, Founder of Fortissima, a firm specializing in multi-sensorial marketing for boutique hospitality and lifestyle brands. Packed with marketing career advice and marketing industry insights, this episode challenges conventional thinking of branding and delivers practical lessons from a marketing leader who built her career by breaking the rules.

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CultivatED Marketer Ep. 43 — The Truth About Becoming an Independent Consultant with Ashley Dennison

March 13th, 2026|Episodes Sparkcade, Podcast|

In the 43rd episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen and Julie Masson, are joined by Ashley Dennison, Founder and CEO of CommsConsultants.com to discuss practical marketing career advice for professionals considering a transition into consulting, along with insights into building a sustainable independent business. Hear real-world insights from industry leaders about navigating the communications and marketing industry. With more than two decades of experience in communications, Ashley has built a platform that connects independent consultants with leaders seeking reliable communication support.

CultivatED Marketer Ep. 42 —  Unlocking Purpose with Cause Marketing: Insights from Mike Farag on Marketing Communications

January 29th, 2026|Episodes Sparkcade, Podcast|

In the 42nd episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson, are joined by Mike Farag, CEO and Chief Strategy Officer at Fervor, an award-winning strategic marketing agency. Mike shares his journey from the corporate world to building a purpose-driven career, offering powerful insights into career development, professional growth, and aligning personal values with marketing communications across both for-profit and nonprofit sectors.

CultivatED Marketer Ep. 41 —   Why Event Marketing Is Making a Massive Comeback with Jonathan Mast

January 20th, 2026|Episodes Sparkcade, Podcast|

In the 41st episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen and Matt Tidwell, PhD, are joined by Jonathan Mast, a Kansas City-based marketer who transitioned from digital and social media marketing to event marketing. Jonathan discusses the evolution of event marketing, particularly in the age of AI, and provides valuable tips for anyone looking to make their events memorable and impactful. With more than 17 years of experience across digital media, branding, and external communications, Jonathan brings practical insights for communications professionals looking to sharpen their skills and grow their careers.

CultivatED Marketer Ep. 40 —  The 5 C’s of Brand Identity with Kim Derrick Rozdeba

December 22nd, 2025|Episodes Sparkcade, Podcast|

In the 40th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen and Matt Tidwell, PhD, are joined by Kim Derrick Rozdeba. Derrick shares with us about his impressive journey of over 30 years, insights into building iconic Fortune 500 brands, and his recent foray into fiction with his debut novel. We cover a variety of topics including the importance of community in professional development, the five Cs of brand identity, and the challenges and triumphs of brand consistency.

CultivatED Marketer Ep. 39 —  Sharing Engaging Expertise on LinkedIn with Purna Virji

December 10th, 2025|Episodes Sparkcade, Podcast|

In the 39th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson, are joined by Purna Virji, Principal Consultant of Content Solutions at LinkedIn. Together, they delve into practical strategies for sharing thought leadership on LinkedIn, optimizing content creation, and leveraging the platform for professional growth. Purna offers valuable insights on the importance of quality content, effective commenting, and video engagement, as well as tips for founders to manage their LinkedIn presence without burnout. Don't miss this actionable guide to enhancing your LinkedIn success!

CultivatED Marketer Ep. 38 — Public Service Communications with Jazzlyn Johnson

December 10th, 2025|Episodes Sparkcade, Podcast|

In the 38th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen and Matt Tidwell, PhD, explore public service communications with our guest, Jazzlyn Johnson, Director of Communications for the Jackson County Prosecutor's Office. She offers invaluable insights into professional growth and the transition from journalism to public relations. This conversation is perfect for those pursuing career development in communications or seeking inspiration from leaders who thrive under pressure.

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