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INTEGRATING MARKETING AND TECHNOLOGY TO MAXIMIZE ROI FOR CLIENTS
Content Marketing and Storytelling
Unlocking Stages and Sidekicks
Case Study
OPPORTUNITY
- Client partnered with Meredith Corporation to launch new coloring book website.
- Client needed interim project manager and editorial director to meet contractual deadlines.
SOLUTION
- Worked with client to outline and craft necessary site content and metadata.
- Designed brand and editorial style guide for internal staff and freelancers.
- Created and managed six-month content calendar, procuring team of freelance resources for launch and ongoing assignments.
- Tested site and trained staff on managing content.
OUTCOME
- Client met partner contractual scope and deadline while remaining within budget.
- Site ran for several years at Posh Coloring Studio
- Press mentions.
Sparkcade works collaboratively like no other agency in my career. They care little about taking credit for exceptional ideas or a job well done, but rather ensure the team as a whole is recognized for their efforts. They work tirelessly because of the passion for their work. But most of all, you can always count on them to go above and beyond with everything they do. And they always make it fun.
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CultivatED Marketer is a podcast focusing on the marketing communications community — and, more specifically, the professional development needs of that community. This community has made strong commitment to personal development over the past two to three decades.
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