UNLOCKING STAGES AND SIDEKICKS.
Event Management and Sponsorships.
From premiere events and partnerships to more intimate gatherings and sponsors, we help you design the right experience for and ally with others who will take up your crusade.
A SPARKCADE CASE STUDY: NO OTHER HOME BOOK LAUNCH
Andrews McMeel Universal: Matt Besler’s No Other Home
- Client required marketing expertise
for MLS and U.S. National Soccer player
Matt Besler’s book release because sports titles were outside of their traditional product line. And they wanted to reach a national audience.
- Additionally, Andrews McMeel wanted to capitalize on Matt’s local hero status to drive awareness of their brand within Kansas City.
- Worked with client to create integrated marketing plan, including digital/social media, earned media and events.
- Initiated partnership with Charlie Hustle Clothing Co. to create a bundled product as part of acquisition strategy.
- Performed outreach to press and social media influencers to procure placements.
- Worked with client, Matt Besler, Sporting Kansas City, and partners on book signing events and promotions.
- Exceeded sales goals with T-shirt bundle as part of the strategy.
- Local events and marketing opportunities earned client brand mentions along with book.
- Obtained local and national press coverage including a story by the Associated Press.