Marketing Calendar by CoSchedule is a tool that our team has used for the past several years to manage our clients and schedules, create social posts and blogs, and more.
Keep reading to learn five reasons why we love it!
1. Organize Clients and Projects With Calendar Views
As an agency, our small team works on a variety of different projects, where each team member may have a different role — social media, blog content creation, graphic design, podcast production, account management, and more.
Marketing Calendar by CoSchedule allows us to create separate project calendars for each client, tracking everyone’s projects and due dates in one place. At the same time, we’ve also been able to create a calendar that includes all clients, allowing us to take an overarching look at our projects as a whole.
It’s also simple for any team member to create their own custom calendar view. By scrolling to the bottom of “Calendars” and selecting “New Calendar View,” a new calendar view can be easily built using a variety of filters such as color label, project type, team member, tag, status, or social profile. Once a new calendar view is created, it can be set as a favorite, default, or edited later.
2. Direct Integration With WordPress
Long-form content, like blogs, is one of the many services we provide our clients. Blogs are super important for a good content marketing strategy, by the way. Statistics from DemandMetric show that:
- Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog.
- Blogs can result in a 434% increase in indexed pages and a 97% increase in indexed links.
With that being said, we’re so grateful that Marketing Calendar by CoSchedule is able to make our job easier when it comes to publishing those important blogs. Thanks to its integration with WordPress, the leading choice for bloggers and businesses, your WordPress posts and pages can populate directly into your CoSchedule Marketing Calendar.
You can even create new posts within CoSchedule and publish them from within CoSchedule, too. Once your site is connected to CoSchedule, it will automatically sync the latest created 500 drafts, the latest created 500 published posts, and the latest created 500 scheduled posts.
Learn more about integrating CoSchedule with WordPress.
3. Social Media Scheduling Made Easy
When it’s time to create social media posts for your business or clients, you’d be hard-pressed to find a platform more robust than Marketing Calendar by CoSchedule. Whether you’re looking for a simple, one-off post (“social message”) or want to create a full campaign (“social campaign”), the name of the game is once again … customization.
Not only can you create social posts to your hearts’ desire, but you can use all sorts of tools built into Marketing Calendar by CoSchedule to complement your own personal workflow. Users are able to build social templates that make future social scheduling repeatable processes. And social helpers are pre-built message prompts or copy “placeholders” for text, images, videos, and hashtags that can be inserted into templates for ease of use in the future.
Combine these features with the ability to schedule posts for a certain number of days into the future, at the best time for that piece of content, and social media scheduling is made easy.
4. Work Smarter With the ReQueue Tool
Once you’ve got your social media posts rolling, Marketing Calendar by CoSchedule takes it one step further to ensure you spend more time growing your business and less time managing social media. With ReQueue, you can automatically reshare your best social messages, so you can get more results from social media with less effort. Putting your social campaigns on autopilot.
If this sounds like it’s too good to be true, it’s not! The truth is that the lifespan of a social message is not very long, though it varies by platform. A Tweet, for example, is really only relevant in the first 15-18 minutes after posting. And a Facebook post only stays relevant for 6 hours.
With ReQueue, your most impactful pieces of social content can be reshared on a custom or suggested schedule, keeping your content fresh over and over again.
5. It’s More Than a Marketing Calendar
We’ve shared just four features of Marketing Calendar by CoSchedule in this blog, but in all honesty, it’s so much more than a marketing calendar.
Whether you’re using it strictly for social messages and social campaigns, or you’re using it as a project management tool — like we do — the more you play around with the features of Marketing Calendar by CoSchedule, the more you’re going to like it.
Ready to get started with Marketing Calendar by CoSchedule? Try it now.
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