WHY PODCAST or VIDCAST?
Podcast listenership has more than tripled over the past five years. During the same time, YouTube has become the second most visited site in the world.
A show also can extend influence beyond a brand’s typical reach, make for a consumer-friendly medium, and offer a low-cost investment.
But how do you produce a show that’s right for your brand and business objectives?
Trusted By
Your Podcast or Vidcast Production Agency
Let an award-winning team, who has been producing podcasts since 2009, produce your show.
Brand Personality & Engagement
Give Your Brand a VoiceBrand Personality & Engagement
The podcast format humanizes a brand. You’re building a relationship with your brand on-air and off-air. On-air, podcasts showcase your thought leadership, building trust and credibility with listeners. Off-air, the show builds your network. Think of it like warm prospecting or Account-Based Marketing (ABM).
Growth & Access
Maximize Your ContentGrowth & Access
Podcasts represent not only the present, as they’ve realized listener growth across every demographic, but the future of content. More than 56% of Gen Z is listening. Podcasts drive organic website traffic, which results in 53% of overall internet traffic. And they’re portable, as 64% of podcast audiences listen in transit.
Efficient & Effective
Inexpensive Compared to Other MarketingEfficient & Effective
You can achieve 10 podcast episodes for the cost of a two to three minute video. Also, it’s easier on thought leaders. After more than 400 episodes, we discovered published authors would rather appear as a guest on a podcast than write a guest blog post. When asked, 99% of published authors told as much.
Get Our Free Podcast Checklist
Our Shows
We help our clients manage their shows from beginning to end … and any point in between. From shows focused on family medicine to internal employee podcasts, we can assist you in producing a quality show (audio and/or video) that aligns with your business objectives. Here’s a sampling of our client shows.
Listen to
our podcast.
CultivatED Marketer is a podcast focusing on the marketing communications community — and, more specifically, the professional development needs of that community. This community has demonstrated strong collaboration over the past two to three decades.
Listen to
our podcast.
CultivatED Marketer is a podcast focusing on the Midwest marketing communications community — and, more specifically, the professional development needs of that community. This community has traditionally been very strong over the past two to three decades.
Trending Episodes
Explore our professional, curated blog and podcast content.
CultivatED Marketer Ep. 42 — Unlocking Purpose with Cause Marketing: Insights from Mike Farag on Marketing Communications
In the 42nd episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson, are joined by Mike Farag, CEO and Chief Strategy Officer at Fervor, an award-winning strategic marketing agency. Mike shares his journey from the corporate world to building a purpose-driven career, offering powerful insights into career development, professional growth, and aligning personal values with marketing communications across both for-profit and nonprofit sectors.
CultivatED Marketer Ep. 41 — Why Event Marketing Is Making a Massive Comeback with Jonathan Mast
In the 41st episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen and Matt Tidwell, PhD, are joined by Jonathan Mast, a Kansas City-based marketer who transitioned from digital and social media marketing to event marketing. Jonathan discusses the evolution of event marketing, particularly in the age of AI, and provides valuable tips for anyone looking to make their events memorable and impactful. With more than 17 years of experience across digital media, branding, and external communications, Jonathan brings practical insights for communications professionals looking to sharpen their skills and grow their careers.
CultivatED Marketer Ep. 40 — The 5 C’s of Brand Identity with Kim Derrick Rozdeba
In the 40th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen and Matt Tidwell, PhD, are joined by Kim Derrick Rozdeba. Derrick shares with us about his impressive journey of over 30 years, insights into building iconic Fortune 500 brands, and his recent foray into fiction with his debut novel. We cover a variety of topics including the importance of community in professional development, the five Cs of brand identity, and the challenges and triumphs of brand consistency.
CultivatED Marketer Ep. 39 — Sharing Engaging Expertise on LinkedIn with Purna Virji
In the 39th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson, are joined by Purna Virji, Principal Consultant of Content Solutions at LinkedIn. Together, they delve into practical strategies for sharing thought leadership on LinkedIn, optimizing content creation, and leveraging the platform for professional growth. Purna offers valuable insights on the importance of quality content, effective commenting, and video engagement, as well as tips for founders to manage their LinkedIn presence without burnout. Don't miss this actionable guide to enhancing your LinkedIn success!
CultivatED Marketer Ep. 38 — Public Service Communications with Jazzlyn Johnson
In the 38th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen and Matt Tidwell, PhD, explore public service communications with our guest, Jazzlyn Johnson, Director of Communications for the Jackson County Prosecutor's Office. She offers invaluable insights into professional growth and the transition from journalism to public relations. This conversation is perfect for those pursuing career development in communications or seeking inspiration from leaders who thrive under pressure.
CultivatED Marketer Ep. 37 — Great Communicators Secrets: Lessons from 4 Communication Leaders
In the 37th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson share the most powerful takeaways from recent guests — covering crisis communications, leadership, social media strategy, and professional growth. Together, they reflect on past guest conversations, offering listeners valuable lessons in marketing communications and career development.