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Brand Personality & Engagement
Give Your Brand a VoiceBrand Personality & Engagement
The podcast format humanizes a brand. You’re building a relationship with your brand on-air and off-air. On-air, podcasts showcase your thought leadership, building trust and credibility with listeners. Off-air, the show builds your network. Think of it like warm prospecting or Account-Based Marketing (ABM).
Growth & Access
Maximize Your ContentGrowth & Access
Podcasts represent not only the present, as they’ve realized listener growth across every demographic, but the future of content. More than 56% of Gen Z is listening. Podcasts drive organic website traffic, which results in 53% of overall internet traffic. And they’re portable, as 64% of podcast audiences listen in transit.
Efficient & Effective
Inexpensive Compared to Other MarketingEfficient & Effective
You can achieve 10 podcast episodes for the cost of a two to three minute video. Also, it’s easier on thought leaders. After more than 400 episodes, we discovered published authors would rather appear as a guest on a podcast than write a guest blog post. When asked, 99% of published authors told as much.
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our podcast.
CultivatED Marketer is a podcast focusing on the Midwest marketing communications community — and, more specifically, the professional development needs of that community. This community has traditionally been very strong over the past two to three decades.
Listen to
our podcast.
CultivatED Marketer is a podcast focusing on the Midwest marketing communications community — and, more specifically, the professional development needs of that community. This community has traditionally been very strong over the past two to three decades.
Trending Episodes
Explore our professional, curated blog and podcast content.
CultivatED Marketer Ep. 30 — Trust in Organizations: Building the Foundation for Success with Dr. Cory Scheer
In this 30th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, together with Dr. Cory Scheer, Founder and CEO of Trust Centric Consulting, to delve into the intricate world of organizational trust. The discussion covers the pervasive decline of organizational trust, and the importance of co-creating organizational values. They also delve into the impact of toxic workplaces on employee retention and loyalty, and Cory shares insights from his national study on trust.
CultivatED Marketer Ep. 29 — Exploring AI in Marketing and Communication with Martin Waxman
In this 29th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, together with Martin Waxman, Associate Director at the Future of Marketing Institute, delve generative AI at the KCIABC BCS Summit. They cover the benefits of generative AI for marketers and communicators, while also addressing significant considerations including ethical considerations, the impact of AI on authenticity in content creation, and the skills needed for professionals to adapt and innovate with AI tools.
CultivatED Marketer Ep. 28 — Marketing Professionals Reconnect: Updates, Insights, and A Look Ahead
In this 28th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, about marketing, professional development, and more. In this episode, they delve into a variety of topics, ranging from personal updates to highlights from the recent Business Communicators Summit (BCS) event.
CultivatED Marketer Ep. 27 — Moving Beyond the Buzzword: Kim Clark’s Approach on Diversity, Equity, and Inclusion (DEI) Conversations
In this 27th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Kim Clark, a consultant, speaker, and educator on DEI communications, as she shares how she transforms the way corporations approach DEI policies, making it more than just a buzzword. She also dives deep into the challenges, opportunities, and ROI that come with improving DEI efforts in the workplace.
CultivatED Marketer Ep. 26 — Navigating Leadership and Communication in a Post-Pandemic World
In this 26th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Mark Schumann, IABC Fellow and renowned executive coach, as he shares his invaluable insights on leadership, communication, and the new challenges faced by leaders in a post-pandemic world.
CultivatED Marketer Ep. 25 — Creating Authentic Voices with Brooke Estell
In this 25th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Brooke Estell, Senior Copywriter at Conscious Minds Studios, about authentic marketing for Gen Z, the importance of storytelling, and the impact professional development had on her career.
