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Brand Personality & Engagement
Give Your Brand a VoiceBrand Personality & Engagement
The podcast format humanizes a brand. You’re building a relationship with your brand on-air and off-air. On-air, podcasts showcase your thought leadership, building trust and credibility with listeners. Off-air, the show builds your network. Think of it like warm prospecting or Account-Based Marketing (ABM).
Growth & Access
Maximize Your ContentGrowth & Access
Podcasts represent not only the present, as they’ve realized listener growth across every demographic, but the future of content. More than 56% of Gen Z is listening. Podcasts drive organic website traffic, which results in 53% of overall internet traffic. And they’re portable, as 64% of podcast audiences listen in transit.
Efficient & Effective
Inexpensive Compared to Other MarketingEfficient & Effective
You can achieve 10 podcast episodes for the cost of a two to three minute video. Also, it’s easier on thought leaders. After more than 400 episodes, we discovered published authors would rather appear as a guest on a podcast than write a guest blog post. When asked, 99% of published authors told as much.
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CultivatED Marketer is a podcast focusing on the Midwest marketing communications community — and, more specifically, the professional development needs of that community. This community has traditionally been very strong over the past two to three decades.
Listen to
our podcast.
CultivatED Marketer is a podcast focusing on the Midwest marketing communications community — and, more specifically, the professional development needs of that community. This community has traditionally been very strong over the past two to three decades.
Trending Episodes
Explore our professional, curated blog and podcast content.
Cultivated Marketer Ep. 19 – Be Your Own Hero at Work with Darcy Eikenberg
In this 19th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk leadership and career coach Darcy Eikenberg from 2022 IABC World Conference. She shares how you might pause and reflect on your work experience before leaping from your current role.
Cultivated Marketer Ep. 18 – Why Influence Beats Intelligence with Dan Gregory
In this 18th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, sit down with Dan Gregory from The Behavior Report at the IABC World Conference to discuss why influence beats intelligence. He shares how influence can be an acquired skill.
Cultivated Marketer Ep. 17 – Next Phase
In this 17th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat about the upcoming episodes of the show. They cover what has been happening over the hiatus the show has taken, IABC World Conference where they
Cultivated Marketer Ep. 16 – Eric Hughey
Welcome to CultivatED Marketer ... In this 16th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Eric Hughey. Eric is the founder of the GenWhy Leaders Podcast, which he started to inspire fellow millennials to
Cultivated Marketer Ep. 15 – Danielle Bond
Welcome to CultivatED Marketer ... In this 15th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Danielle Bond. Danielle is the Chair of the International Association of Business Communicators (IABC). Danielle lives in Melbourne, Australia,
Cultivated Marketer Podcast Ep. 14 – Jessica Best (Part Two)
Welcome to CultivatED Marketer ... In this 14th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, bring part two of their chat with Jessica Best, Vice President of Data-Driven Marketing at Barkley. In part two of a
