KC Solar sought marketing assistance with the goals of both increasing awareness of KC Solar’s product offerings and generating increased leads. They wanted to quadruple the number of annual installs within two years.
Little to No Market Share
Founded in 2016, KC Solar is a solar energy company based in Kansas City. The company serves both commercial and residential properties in the Kansas and Missouri region.
The company had no in-house marketing team and created just-in-time marketing materials to support events. Furthermore, the company previously procured leads from third parties. Therefore, they had developed little to no relationship with the prospect prior to cold outreach.
The ownership group was dissatisfied with the conversion rate and wanted an integrated approach to developing prospects, converting clients and promoting referrals. With that in mind, KC Solar hired Sparkcade to develop a marketing strategy and execute on an integrated marketing plan to deliver leads.