BrandInterviewStorytellingVideo Podcasts
Podcast
CREATING PODCASTS SINCE 2009
WHY PODCAST or VIDCAST?
Podcast listenership has more than tripled over the past five years. During the same time, YouTube has become the second most visited site in the world.
A show also can extend influence beyond a brand’s typical reach, make for a consumer-friendly medium, and offer a low-cost investment.
But how do you produce a show that’s right for your brand and business objectives?
Trusted By
Your Podcast or Vidcast Production Agency
Let an award-winning team, who has been producing podcasts since 2009, produce your show.
Brand Personality & Engagement
Give Your Brand a VoiceBrand Personality & Engagement
The podcast format humanizes a brand. You’re building a relationship with your brand on-air and off-air. On-air, podcasts showcase your thought leadership, building trust and credibility with listeners. Off-air, the show builds your network. Think of it like warm prospecting or Account-Based Marketing (ABM).
Growth & Access
Maximize Your ContentGrowth & Access
Podcasts represent not only the present, as they’ve realized listener growth across every demographic, but the future of content. More than 56% of Gen Z is listening. Podcasts drive organic website traffic, which results in 53% of overall internet traffic. And they’re portable, as 64% of podcast audiences listen in transit.
Efficient & Effective
Inexpensive Compared to Other MarketingEfficient & Effective
You can achieve 10 podcast episodes for the cost of a two to three minute video. Also, it’s easier on thought leaders. After more than 400 episodes, we discovered published authors would rather appear as a guest on a podcast than write a guest blog post. When asked, 99% of published authors told as much.
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Our Shows
We help our clients manage their shows from beginning to end … and any point in between. From shows focused on family medicine to internal employee podcasts, we can assist you in producing a quality show (audio and/or video) that aligns with your business objectives. Here’s a sampling of our client shows.
Listen to
our podcast.
CultivatED Marketer is a podcast focusing on the marketing communications community — and, more specifically, the professional development needs of that community. This community has demonstrated strong collaboration over the past two to three decades.
Listen to
our podcast.
CultivatED Marketer is a podcast focusing on the Midwest marketing communications community — and, more specifically, the professional development needs of that community. This community has traditionally been very strong over the past two to three decades.
Also Available On
Cultivated Marketer content is also available on the following platforms:
TuneIn
Pandora
RadioPublic
CastBox
iHeartRadio
Trending Episodes
Explore our professional, curated blog and podcast content.
CultivatED Marketer Ep. 47 — Why Human-First Marketing Wins in 2026 with Justin Ricklefs
In the 47th episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson are joined by Justin Ricklefs, founder of Guild Collective, to get his insights on brand strategy, leadership communication, company culture, and building meaningful customer relationships through authentic storytelling. Justin shares how his time with the Kansas City Chiefs shaped his focus on relationships and story-driven growth, and explains Guild’s “brand heartbeat” framework built on clarity, connection (inside and outside the organization), and creativity that evokes emotion.
CultivatED Marketer Ep. 46 — What Separates Visionary Leaders with Lacey Graverson
In the 46th episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen and Julie Masson are joined by Lacey Graverson, Senior Manager of Brand and Strategic Communication at the Ewing Marion Kauffman Foundation. Together they explore how to steward a major nonprofit brand through strategic alignment, clarity, and consistent messaging. Lacey shares her career path into PR and branding, highlights the value of discovery meetings to create shared direction, and explains how the foundation’s storytelling focuses on grantees, entrepreneurs, students, and community impact rather than the foundation itself. She discusses how brand stewardship requires organization-wide buy-in and message discipline, then details the Uncommon Leader Visionary Award.
CultivatED Marketer Ep. 45 — How AI Is Transforming the PESO Model
In the 45th episode of CultivatED Marketer – your go-to marketing professional development podcast – host Brent Bowen explores how AI is reshaping careers and redefining the PESO model (Paid, Earned, Shared, Owned). He lays out how AI is mediating distribution, accelerating content velocity, and shifting measurement toward predictive performance.
CultivatED Marketer Ep. 44 — Sensorial Branding, Bold Identity, and the Future of Marketing with Mary-Catherine Reinert
In the 44th episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen, Julie Masson, and Matt Tidwell, PhD, are joined by Mary-Catherine Reinert, Founder of Fortissima, a firm specializing in multi-sensorial marketing for boutique hospitality and lifestyle brands. Packed with marketing career advice and marketing industry insights, this episode challenges conventional thinking of branding and delivers practical lessons from a marketing leader who built her career by breaking the rules.
CultivatED Marketer Ep. 43 — The Truth About Becoming an Independent Consultant with Ashley Dennison
In the 43rd episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen and Julie Masson, are joined by Ashley Dennison, Founder and CEO of CommsConsultants.com to discuss practical marketing career advice for professionals considering a transition into consulting, along with insights into building a sustainable independent business. Hear real-world insights from industry leaders about navigating the communications and marketing industry. With more than two decades of experience in communications, Ashley has built a platform that connects independent consultants with leaders seeking reliable communication support.
CultivatED Marketer Ep. 42 — Unlocking Purpose with Cause Marketing: Insights from Mike Farag on Marketing Communications
In the 42nd episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson, are joined by Mike Farag, CEO and Chief Strategy Officer at Fervor, an award-winning strategic marketing agency. Mike shares his journey from the corporate world to building a purpose-driven career, offering powerful insights into career development, professional growth, and aligning personal values with marketing communications across both for-profit and nonprofit sectors.