WHY PODCAST or VIDCAST?
Podcast listenership has more than tripled over the past five years. During the same time, YouTube has become the second most visited site in the world.
A show also can extend influence beyond a brand’s typical reach, make for a consumer-friendly medium, and offer a low-cost investment.
But how do you produce a show that’s right for your brand and business objectives?
Trusted By
Your Podcast or Vidcast Production Agency
Let an award-winning team, who has been producing podcasts since 2009, produce your show.
Brand Personality & Engagement
Give Your Brand a VoiceBrand Personality & Engagement
The podcast format humanizes a brand. You’re building a relationship with your brand on-air and off-air. On-air, podcasts showcase your thought leadership, building trust and credibility with listeners. Off-air, the show builds your network. Think of it like warm prospecting or Account-Based Marketing (ABM).
Growth & Access
Maximize Your ContentGrowth & Access
Podcasts represent not only the present, as they’ve realized listener growth across every demographic, but the future of content. More than 56% of Gen Z is listening. Podcasts drive organic website traffic, which results in 53% of overall internet traffic. And they’re portable, as 64% of podcast audiences listen in transit.
Efficient & Effective
Inexpensive Compared to Other MarketingEfficient & Effective
You can achieve 10 podcast episodes for the cost of a two to three minute video. Also, it’s easier on thought leaders. After more than 400 episodes, we discovered published authors would rather appear as a guest on a podcast than write a guest blog post. When asked, 99% of published authors told as much.
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Our Shows
We help our clients manage their shows from beginning to end … and any point in between. From shows focused on family medicine to internal employee podcasts, we can assist you in producing a quality show (audio and/or video) that aligns with your business objectives. Here’s a sampling of our client shows.
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our podcast.
CultivatED Marketer is a podcast focusing on the marketing communications community — and, more specifically, the professional development needs of that community. This community has demonstrated strong collaboration over the past two to three decades.
Listen to
our podcast.
CultivatED Marketer is a podcast focusing on the Midwest marketing communications community — and, more specifically, the professional development needs of that community. This community has traditionally been very strong over the past two to three decades.
Trending Episodes
Explore our professional, curated blog and podcast content.
CultivatED Marketer Ep. 36 — Data and Storytelling in Social Media: Valerie Morrow’s Playbook
In the 36th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – the hosts sat down with Valerie Morrow, Director of Social Media at Dairy Farmers of America. Valerie is a seasoned social media leader with nearly 15 years of experience, and explores with the group how marketing communications strategies can adapt in a fast-changing digital environment, integration of data and storytelling, the impact of AI on social media, and the evolving role of social platforms in SEO.
CultivatED Marketer Ep. 35 — Unconventional Professional Growth and Future Trends with Fred Cook
In the 35th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen and Matt Tidwell, PhD are joined by PR legend Fred Cook, former CEO of Golin and current director at the USC Annenberg Center for Public Relations. He offers invaluable insights into leadership qualities he experienced through his remarkable career, and shares his experiences, his transition from PR to academia, and his vision for the future of the industry. This episode is a must-listen for communications and marketing professionals looking for fresh perspectives on leadership and continuous professional growth.
CultivatED Marketer Ep. 34 — Crisis Communications with Amy Whitfield
In the 34th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson sit down with Amy Whitfield, a communications and crisis communications specialist who frequently works with churches and faith-based organizations. Amy’s journey into crisis communications was unplanned but became a cornerstone of her career. Her insights offer valuable lessons in marketing communications, internal communications, and career development for anyone navigating high-stakes communication challenges.
CultivatED Marketer Ep. 33 — Lynn Zimmerman
Discover expert strategies for leading change communications in Episode 33 of CultivatED Marketer. We interview Lynn Zimmerman, CEO of Swing Communication.🎙️ Tune in now.
CultivatED Marketer Ep. 32 — A New Voice for Cultivated Marketer
In this 32nd episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, welcome Julie Masson as the show’s newest co-host. With over 15 years in nonprofit communications, Julie shares her journey from educator to fractional Chief Communications Officer and offers insights on career development, internal communications, and the unique opportunities the nonprofit sector provides for aspiring marketers and communicators.
CultivatED Marketer Ep. 31 — New Beginnings
In CultivatED Marketer podcast ep. 31, Brent and Matt return to discuss job hunting tips, recap the 2025 IABC World Conference in Vancouver, and show updates.