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In the 31st episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk about marketing, professional development, and more. They return from a hiatus to discuss job hunting tips for new graduates and job seekers, recap the IABC World Conference in Vancouver, and tease upcoming changes to the podcast. The latter includes a new host and a lineup of exciting guests Fred Cook and Lynn Zimmerman.

CultivatED Marketer Ep. 31 — New Beginnings

The Cultivated Marketer podcast is back, refreshed, and ready to dive into new areas of marketing and professional development. We explore ideas of new beginnings, exciting transitions, and expanding the horizons of our show.

Job Hunting in a Digital Environment

Brent shares personal insights from his experience assisting his son with navigating the competitive job market. This involves helping his son transition from behind the camera to confidently presenting himself in front of potential employers via Zoom interviews. Applicants are now often expected to deliver responses akin to solo podcasts, showcasing their communication skills and self-presentation capabilities.

Matt highlights the importance of aiding young professionals in mastering these skills, emphasizing that how you communicate can be just as significant as what you communicate. 

Travel Highlights

Having recently attended the IABC World Conference in Vancouver, Matt provides an overview of the event. The conference provides networking opportunities and deep dives into relevant topics, including artificial intelligence and its implications for business.

Brent, meanwhile, recently took a trip to Europe and now shares insights on the global opportunities that are emerging for graduates and professionals alike. He emphasizes the importance of global perspectives in today’s world, which he plans to incorporate more into future podcast episodes.

Exciting Changes for Cultivated Marketer

In a spirited discussion, Brent and Matt reveal exciting developments for the podcast. As they announce plans to expand their guest list to include individuals with national and international experience in marketing, branding, and communications fields. 

Additionally, the podcast will soon welcome a third co-host. While details remain under wraps, this new voice promises to bring a fresh perspective and rich expertise, especially in the nonprofit domain. 

Upcoming Guests

Listeners can anticipate engaging conversations with experts such as Lynn Zimmerman, a globally recognized figure in internal communications and change management. Her insights on conducting communication audits promise to offer invaluable strategies for aspiring marketers and veterans alike.

Another highly anticipated guest is Fred Cook, former CEO of global public relations giant Golan and current leader of USC Annenberg’s communications program.

Derek Rose, a branding expert from Canada with extensive experience as a corporate communicator, is also on the roster.

The Future of Cultivated Marketer

Brent and Matt sign off with a promise of enriching content and compelling discussions ahead. As Cultivated Marketer steps into this new chapter, listeners can look forward to conversations that not only educate but inspire professional growth and innovation.

00:00 Introduction and Episode Overview

00:58 Personal Updates and IABC World Conference Highlights

04:16 Job Hunting Tips and Market Insights

13:37 Upcoming Changes and New Beginnings

17:18 Exciting Future Guests and Topics

24:24 Conclusion and Teasers for Next Episode